Internet Marketing Training Workshop
Zimbabwe, May 31st, 2012 - Internet marketing is basically marketing of products and services on line. The global growth of internet technology is starting to be felt even in developing countries like Zimbabwe. Internet has become ubiquitous; people can access it from their computers to their cell phones. This has enhanced global reach, reduced marketing and advertising costs as well as making target marketing more accurate. In order for a business to have a competitive edge it has to embark on internet marketing. The opportunities for a business when it is successfully marketed on the internet are limitless. This platform gives a company the chance to reach a clientele far beyond the bounds of a business’ physical location. It is from this background that TIPS/WINNER Zimbabwe organized women entrepreneurs and trained them on Internet marketing on Thursday, 31 May 2012. Ambrose Kavu, the Manager of TIPS/WINNER Zimbabwe National Bureau with the assistance of Jane Mudzamiri the Winner Co-ordinator and other TIPS Staff, took the women entrepreneurs through the half day training workshop. Women received both theory and practical lessons and posted photographs of their products on the internet marketing sites like classifieds. They also signed into mailing lists like dipleague and SuddenlyZimbabwe. Participants were encouraged to continuously internalize the use of the internet for strategic and tactical business purposes.
The course components covered:
- Internet versus traditional marketing
- Considerations for internet advertising
- Best internet platforms to market products
- How to register adverts online
- How to create winning adverts
- Practical listing of products and services
- Business networks, search engines and social networks
List of participants:
Name
|
Company
|
Products/Services
|
Telephone No.
|
Elizabeth Muyambo
|
Malwatte Enterprises
|
Lodge and Restaurant and casino
|
263772 479 530
|
Viola Makichi
|
Malwatte Craft Centre
|
Hand made rags
|
263775 099 104
|
Mattie Godfrey
|
Otties Beauty Salon
|
Beauty Therapy
|
263 772 214 862
|
Miriam Muregerera
|
Rose Designs
|
Knitwear
|
263772 214 877
|
Praxedes Mudyanadzo
|
N/A
|
Oyster Mushroom Production
|
263772 331 391
|
Jade Muyambo
|
Malwatte Enterprises
|
Organically grown Herbs and vegetables
|
263772 479 530
|
Spiwe Chidemo
|
Letombo Children Centre
|
Children crèche and nursery
|
|
Angeline Mujeyi
|
Environment Africa
|
Herbs, dried vegetables and honey production
|
263773 199 804
|
Emmaculate Mupfumi
|
TichChem Chemicals
|
Detergent Manufacturing
|
263773 928 374
|
Theresina Chimombe
|
Chisanzu Herbal Products
|
Herbal Products and Herbal Clinic
|
2630772 647 942
|
Mary Hapadziwi
|
Jekesa Pfungwa
|
Women empowerment
|
263712 403 250/2634 570846
|
Jane Mudzamiri
|
TIPS/WINNER ZIM
|
SME Capacity building
|
2634 861541/263774 057 989
|
Ruvimbo Sagonda
|
Environment Africa
|
Herbs, dried vegetables and pure honey production
|
0773 199 804
|
Linda Mhaka
|
TIPS/WINNER ZIM
|
SME Capacity Building
|
2634 861541/263774 057 989
|
Tsitsi Spargo
|
TIPS/WINNER ZIM
|
SME Capacity Building
|
2634 861541/263774 057 989
|
Rumbidzai Mabasa
|
TIPS/WINNER ZIM
|
SME Capacity Building
|
2634 861541/263774 057 989
|